5 Strategies for Better B2B Commerce in 2021


There’s no denying it: 2020 has been a difficult year for businesses everywhere. Unless you’re Jeff Bezos (whose net worth surpassed $200 billion during the pandemic), there’s a good chance your operation has suffered at the hands of COVID-19!

As always, though, the New Year represents an opportunity to start afresh.

It’s a chance for all business owners to congratulate themselves on surviving a challenging 12 months, dust themselves down, and look for new ways to grow in the coming year. Are you hoping to do exactly that with your B2B commerce company?

Well, you’ve come to the right place. We’ve put together a set of top strategies that are sure to lead to better results in 2021. Want to find out what they are so you can put them into action?

Keep reading for 5 ways to skyrocket sales in your business.

1. Get Online ASAP

In the digital world we live in, your B2B business can’t afford to not have an online presence. Just look at what happened during COVID-19! The rate of online sales burst through the roof as people became unable to frequent brick and mortar stores.

The companies that prospered this year were online already (or those that pivoted at speed). Both B2B and B2C businesses who weren’t online lost out. In many cases, they were hit so badly by the downturn in foot-traffic that they had to close.

However, it doesn’t take a pandemic to reveal the importance of digitizing your operation. Peoples’ attention is on the internet these days. That means your business needs to be there too. If you haven’t already, then be sure to get set up on the internet in time for 2021.

Creating a website, starting a blog, and establishing a social media presence is sure to prove fruitful.

2. Double-Down on Branding

Branding has never been more important to business success. It doesn’t matter whether you run a huge B2B commerce operation or work as a solopreneur. Investing in your brand next year will make an almighty difference in the long run.

Alas, too many companies over-index on sales. They focus on short term metrics and ROI, which makes sense, but does nothing to solidify their place in the market. It becomes a constant battle and a rush to the bottom to generate revenue.

Focus on branding instead and you’ll become an authority in your field. Do it right, and you can set sales aside; businesses will come to you voluntarily instead. They’ll know you, trust you, and be happy to solicit your services as a result.

3. Advertise On LinkedIn

The job of any marketer is to look for and leverage underpriced attention. And, in 2021, the best place by far to find it in the B2B world is on LinkedIn.

After all, this platform is where business people reside!

Your niche doesn’t matter. You’re guaranteed to find a host of individuals at every level of authority/status. From the lowest-paid employee to the highest-paid CEO, their attention is on LinkedIn; it’s up to you to put your product/service in front of them.

We suggest taking a two-pronged approach, running both organic and paid ads. LinkedIn is operating very much as a content platform these days and you can still enjoy organic reach on it. However, plying some money into the system allows you to target specific people, positions, and titles in businesses you want to work with.

LinkedIn Ads aren’t cheap, but the level of targeting on offer more than justifies the expense.

4. Focus on Content Creation

The internet has matured and content is king.

If you want to boost your B2B operation next year, then now’s the time to invest in content creation. The more video, written, and audio content you can put out every day, the better!

Think quantity of quality. Hop onto TikTok, LinkedIn, Facebook, YouTube, and your personal blog, and start sending out anything you think might provide value to your audience. Don’t make it about the ROI and making sales- make it all about them.

It’s important to be tactical too though. You don’t speak to your grandmother as you do to your best friend, right? In the same way, the content you put out has to be catered to the platform you’re publishing it on.

Do this over time and two things are going to happen: 1) you’ll cultivate all-important brand awareness, and 2) you’ll cultivate a loyal following that’ll trust you enough to use your business.

5. Go Remote

COVID-19 has had dramatic changes in the way people work. With lockdowns and social distancing measures in place, office spaces were forced to close. The result?

Businesses everywhere had to pivot and adopt a remote working model of operations. Employees worked from home, communicated via digital channels, and performed their usual roles and responsibilities from afar. And guess what:

Teething problems aside, the transition to remote working led to serious business benefits. Owners and CEOs realized they could achieve the same results without the overheads involved with brick-and-mortar workspaces. Removing rental and utility payments provided some much-needed cash flow and convinced many companies to make the move permanent.

If you’re looking to save some cash and boost your margins in 2021, then you could do the same.

Improve B2B Commerce in 2021

Finding business success is never easy. But a global pandemic adds insult to injury! With people in lockdown and the economy in crisis, this year has been rough for business owners everywhere.

The good news is that the coming 12 months don’t have to go the same way. With the right insight and approach, you can turn the situation around and enjoy new degrees of growth instead. We hope the B2B commerce strategies in this post will help you do exactly that!

Keep them in mind and you should be one step closer to seeing results in 2021. Would you like to read more articles like this one? Search ‘commerce’ on the website now.


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