Many consumers say they prefer buying online than going to physical stores.
This means there is a lot of business waiting for anyone opening an eCommerce store. But these customers aren’t going to come to you if you don’t go to them first.
You need to come up with some eCommerce ads to introduce your business to potential customers. But your Google ads for eCommerce will only be effective if you sell them to the right people at the right time, using the right channels.
How do you do that? Here are effective ad tactics that will work for your eCommerce store.
Consider Mobile Marketing
Even a person who’s not in business knows so well that many shoppers now use mobile devices. 77% of shoppers search for reviews, prices, and location using their mobile devices. You should give your mobile marketing strategy priority when making your eCommerce ads.
Shoppers are more likely to visit your store using their mobile devices. The number is even expected to rise over the coming years as more people continue to do their online shopping via mobile devices.
Improve Your Site Navigation
Have you noticed that your eCommerce advertising is generating a lot of traffic, but many aren’t buying? Your site navigation issues could be their biggest turn-off. You need a smooth site to get those leads to turn into buyers.
After you spend a lot of time working on your ads and grabbing all the attention, you should ensure they convert. This will only happen when your customers experience smooth navigation after they click on the sites. If they encounter a hard time navigating your site, they’ll quickly click to your competitor’s site and buy from there.
Learn the Art of Personalization
Personalization has helped many eCommerce advertisers to meet the expectations of their customers. It helps foster a good relationship between the business and its customers. It’s through personalization that businesses discover the needs of the customers.
The businesses collect customer data through personalization and segment them based on what they find. Advertisers learn more about personalization and getting closer to achieving their marketing goals.
Micro-Targeting for eCommerce Ads
Micro-targeting your audience gets you several steps closer to achieving effective eCommerce advertising. This involves establishing a market territory. Your ad strategy should reach the audience with common interests.
This means you should base your marketing strategy on the demographics and data from your consumers. This will help you recognize their interests and then target your ads to specific people with common interests.
You should advertise your products/services in a way that influences the thoughts of your target customers. Your main aim is to get acquainted with your audience in a way that you get to understand their interests.
Consider Targeting and Retargeting
Social media sites are widely known to be lucrative platforms for driving traffic. Many people refer to their social networks before making a purchase.
Facebook is still the leading platform where many shoppers discover products. Many shoppers agree that they’ve purchased a product they discovered through Facebook ads for eCommerce. Targeting involves putting your ads out there and waiting for people to click.
Retargeting will mostly involve finding and focusing on the audience that has responded to your ad. You can use Facebook Pixel and create an audience with people who responded by performing specific actions. They could have viewed your product, added something to their carts, or made a purchase.
Use Paid Ads
Search ads on Google Adwords are becoming extremely competitive. To succeed, you have to spend a lot of time refining your approaches, looking for the best tools, and getting smarter. But you can avoid all the hustle by learning how paid search works.
Paid ads work in two main ways. These involve working with profitable keywords and creating great ads.
Profitable keywords are those that are relevant to your store. Google keyword tool can help you find common keywords people use when searching for your products or check what your competitors are using. Check out the keyword searches that lead to a sale.
The second option is to create great ads. Since you’ll be paying for each click, you don’t want any to go to waste. You need to make your ads and landing pages relevant to get more clicks and lower your cost per click.
Be careful not to spend too much on paid search and not get the returns. To help with your budget, LN Accounting Advisor can be of great help. You can then develop a reliable budget and a clear plan on how much you’ll spend on paid search and other advertising channels.
Adopt Artificial Intelligence
Many people still do not rely on voice search as much as they do with manual search methods. However, voice search is still recording tremendous growth.
Nearly 10% of shoppers are recorded to have made a purchase using voice home assistance. The ownership of smart speakers is also rising at a high rate. This means eCommerce purchasing will be recording a huge growth through smart speakers.
Another hype in Artificial Intelligence is the chatbots. While they’re still in their infancy stages, they’ve already proven to be very powerful as far as eCommerce is concerned.
Chat apps are growing to become the most used across the globe. Experts already predicted a 1.3 billion chatbots market by 2024. You can’t allow such a huge opportunity to pass by you.
Great Ecommerce Ads Helps Get the Sales
The key to growing your eCommerce sales lie in the techniques you use in your eCommerce ads. There are many strategies you can use for your eCommerce marketing. Find out the ones relevant to your business and filter a few with high chances of working out.
To learn more about running your eCommerce and the hacks of success in the online world, stay on this page. We have some more helpful tips that can help you see your business grow.