mazapan de la rosa owner

If you ever set foot in Mexico – or at least hear great stories about the country’s amazing cuisine and gastronomy, the term “Mazapan de la Rosa” must have reached your ears several times.

What exactly is it? Who is the Mazapan de La Rosa owner? And why do both Mexicans and foreigners seem so obsessed with their flavors?

Our insightful article will reveal more details about Mazapan de La Rosa’s history and current growth. Scroll for more.

A. Who Is Mazapan de La Rosa Owner? An Overview

1. History

Don Michel Gonzalez and Velasco Rolon married each other around 1948-1950 – a historical event that started it all! 

1a. The Invention and Distribution 

Shortly after their fateful marriage, the couple found their first candy business in Jalisco’s capital, Guadalajara, to earn enough money for their expanding family of 13 children. 

During this earlier stage, their companies (called Conitas back then) sold and distributed numerous sweet types, such as caramels, popsicles, and dragees.

The family also bought high-quality machines to produce scented lozenges and gums. 

Changes arrived in 1950 – when the couples made the original recipe for Mazapan de La Rosa. 

Though heavily inspired by Spanish marzipan recipes, the formula enjoyed some tweaks and adjustments: for instance, almonds got substituted for peanuts since dried fruits were cheaper. There was no egg either, unlike the Spanish version. 

The first batches received favorable feedback from customers. Facing their on-growing demands, Conitas started manufacturing other similar artisanal sweets, like painted-face marshmallows, traditional marzipan, and guitar-shape lollipops.

The brand easily dominated the market with a broad array of products, despite the spawning of many rivals at the time.

1b. Logo

Regarding the Conitas’ emblem for marzipan, unbeknownst to many, it wasn’t initially a rose like we all know today – but three strawberries. 

However, when the company started promoting Mazapans – and their popularity gradually increased – another candy corporation decided to sue Conitas due to copyright issues. Apparently, the former’s logo was also three cherries in similar designs and shapes. 

Hence, Conitas decided to swap the strawberries for roses. After all, Guadalajara had just been promoted to “the town of roses“!

At least that’s what we have been told; there are other variations of the story, too. According to some Mexicans, children often asked the clerks for “the candies with roses” – the flower images printed on the candy’s wrapper back then. That gave rise to Conitas’ current logos and branding!

2. Growth From Artisan to Industrial 

In 1954, a huge fire destroyed the entire workshop of Michael Gonzalez’s property, forcing him to divide his factory into smaller private homes. 

Nevertheless, this accident couldn’t stop Conitas from further development and growth.

Mazapan’s insane popularity demanded the need for quality standard improvements, prompting the family to build more production plants in Tlajomulco with a covered area of more than 108,050 square meters.

Now known as “Grupo de la Rosa”, the brand has established approximately 25 production plants at the Tlajomulco complex. Combined with existing factories in Guadalajara, Grupo has been working with 8000 workers on 250 candy types – among which sugar-free options stand out the most.

B. About Del La Rosa Candy

1. What Does It Taste Like?

About Del La Rosa Candy Mazapan de La Rosa Owner

What does it taste like? (Source: Pxhere).

This popular Mexican treat often arrives in soft, delicious textures made of flavorful and crunchy peanuts, tempting even the pickiest customers.

The texture almost melts under the tongue as you chew them, offering a heavenly mixture of creamy treads and strong flavor. 

Their tiny, rounded shapes are also a bonus, making them a perfect choice for takeaways or desserts anywhere you go.

2. What Are The Best Storage Tips For Dela Rosa Candy?

You should keep pre-packaged marzipans for 6 months (minimum) at normal room temperature.

For those making these candies at home, ensure the treats are properly wrapped with cling, wax paper, or hamburger bags. That way, they can last up to 4 weeks!

Using freezers is also a great idea. Again, do not forget to wrap your candies before storing them in containers or freezer-safe bags. 

3. What Are Some Common Recipes With Mazapan de La Rosa?

Here are some common treats whose flavors will boost ten folds with a dash of Mazapan:

  • Frappes
  • Milkshake
  • Coffees
  • Atole
  • Chocolate-dipped mazapane


Our expert team has dived deep into important information regarding the Mazapan de La Rosa owner and its distinctive features.

There are reasons why these candies continue to thrive in popularity, attracting many curious minds to the fantastical realm of Mexican foods

Try them at least once, and you will never regret it. Making snacks and desserts using Mazapan de La Rosa is also a terrific idea!

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