Video marketing is going to be one of the most dominant forms of marketing in 2021 and beyond. There are other video platforms available, but YouTube still has a considerable share in the marketplace. If you want to build your brand, proper branding on YouTube is a must.
If you’re new to the world of video marketing and branding, don’t worry. We’re going to teach you everything you need to know about branding on YouTube. Here are the five most important things to do if you want to build an effective brand on YouTube.
1. Know Your Audience
When someone clicks on a link to your YouTube video, who do you envision? Are they a young man that loves gaming and can’t wait to read the latest reviews for systems and games? Could they be an older woman that’s looking for tips on how to move up the corporate ladder?
Before you can build an effective brand, you need to understand who you want that brand to attract. Take time to determine your target audience so you can think about the best way to appeal to them.
2. Stay on Topic
If you’re a cooking channel that focuses on healthy food, doing a review of your top five favorite fast food burgers won’t be a good topic for your channel. It’s okay to experiment with content, but in general, you shouldn’t stray too far away from your main topics and themes.
When you stray too far away from your main subject matters you’ll start to confuse viewers. Eventually, they’ll move on to a channel that can give them exactly what they want.
3. Utilize Tagging
If you really want to create a strong brand on YouTube and build your audience try doing a little keyword research. Understanding the terms people use to search for your content can help with video visibility and ensure your videos are in front of the right people.
Using the right keywords and tags can also help with branding. People will start to associate important words and phrases with your video and will know you’re an authority they can trust.
4. Don’t Neglect Preview Images
If you aren’t utilizing the ability to choose preview images for your videos on YouTube you’re missing out on a huge branding opportunity. Choosing helpful preview images can give people an idea of what your video is about and help reinforce certain things about your brand.
Don’t feel the need to put a lot of text on your preview images. Make sure to add certain elements of your brand to each image like your company logo or colors.
5. Think About Ads
Whether you’re thinking about company video ads that will run on the platform or YouTube advertising before your video, both can be equally important when they come to your brand. Make sure that any ads you have for your company are properly branded and include pop-up links that can take people to your channel.
It’s also worth it to think about the kind of ads you want running before your video. See what you can do in YouTube settings to ensure people don’t see ads from competitors when you watch your content.
Branding on YouTube and Beyond
When you’re thinking about branding on YouTube consistency is the key to everything we mentioned in this post. If you post regularly and stick to showcasing the most important parts of your brand you can’t go wrong.
Now that we’ve covered branding on YouTube, let’s focus on branding in other areas. Check out some of our other posts about branding on social media, your website, and more!
