The truth is that appearance matters. This is especially true when it comes to e-commerce websites.
There are some significant advantages to starting an e-commerce website instead of opening a brick-and-mortar store. However, if you want your online shop to be successful, you need to ensure that it works well and has an attractive design.
Fortunately, we’re here to help. This guide tells you how to create stand-out e-commerce website designs.
Focus on Great Navigation
One of the most important things to do when creating an e-commerce website design is to make it easy to navigate. You should create clear category pages for your products to ensure that people can easily find what they’re looking for.
Also, make sure that you have great filters in place so that people can sort your items by different properties, such as the color or product type. You should also have a search bar on your website that allows customers to easily search for the product they’re looking for by a name or keyword.
See Things From a Customer’s Perspective
When building an e-commerce business, you’ll want to make sure that you keep your website visitors in mind.
Be sure that you put yourself in your customers’ shoes and think about what they’ll be looking for, what they’ll want to see on the navigation menu, and their expectations. This will help you create an intuitive design that will make things easy for visitors instead of leading them to become frustrated.
Brand Your Site
Excellent e-commerce website design features equally good branding. As an e-commerce store competing with large sites such as Amazon and other small e-commerce stores, your branding will set you apart and help you build a loyal customer base.
Be sure to think carefully about color usage on your site and ensure that you have high-quality graphics, logos, and e-commerce branding.
Use SEO Techniques
When designing an e-commerce site, you’ll also want to be sure that you’re thinking about search engine optimization (SEO) at the same time.
Creating a great user experience is a big part of improving your site, but you should also pay attention to the technical side of SEO. Your pages should load quickly, your site should be mobile-friendly, and you need to optimize the site structure.
Additionally, do some keyword research and optimize all product descriptions to ensure that pages will be found easily by search engines.
Add High-Quality Graphics and Images
When designing an e-commerce site, don’t underestimate the value of high-quality images and graphics. Ensure that any photos you upload are professional and high resolution.
Be sure that all product images you add are professionally taken and show the product from multiple angles. Upload more than one photo for every product so that customers can get a good idea of what to expect from the product.
Make Content Easy to Scan
How scannable is your e-commerce website content? When someone visits a page on your site, can they identify different sections of your shop and understand how to navigate them within seconds?
Keep headers clearly defined and paragraphs short and concise. Adding bullet points and numbered lists can also help make your pages easy to scan.
Streamline the Checkout Process
You need to optimize the checkout process on your e-commerce site. Your goal is to make sales with your site, so make sure that the process is straightforward.
Remember, the easier it is for someone to add an item to the shopping cart and go through the checkout process, the more sales you’ll likely get.
For example, you may want to allow customers to check out without creating an account. This will help make the process easier and reduce the number of abandoned carts.
Use a Responsive Design
When designing an e-commerce website, you also need to remember to keep it responsive. Many mobile users will be accessing your e-commerce site, so you need to make it easy to navigate on a smaller screen.
Be sure that your site will work well on mobile devices and desktop computers. A responsive website will automatically adjust itself for any device on which your site is being accessed.
Make Pricing and Shipping Clear
It’s also essential to have transparent pricing on your e-commerce site.
Hidden fees and costs can be frustrating for visitors and make your site seem less trustworthy. Be sure to make the pricing clear as early on as possible. Don’t add in extra fees other than shipping and taxes later on once somebody is checking out.
You should also be extremely clear about shipping times and ensure that your customers know what to expect when buying your products. You may want to use a reliable ecommerce fulfillment center to make sure that your shipping is fast and efficient.
Aim for Simplicity
When designing an e-commerce site, opt for simplicity whenever possible. Try not to add too many distracting elements to your pages. Prioritize design elements that allow a person to find a product they’re interested in and make a purchase.
If your pages have too much going on, your site may be more challenging to use. The person could get distracted from their end goal of buying a product.
Create Great e-Commerce Website Designs With These Tips
If you want to create excellent e-commerce website designs, be sure that you remember all of the essential tips listed above. Think like your customers; opt for simplicity, easy scannability, and smooth navigation.
In search of more helpful tips for e-commerce growth? Read our blog to find more useful articles and guides.